Updated: Jan 27
Do you have a vision for your business? Most businesses do.
I’m sure that it was one of the first things you did when setting up your business. When you’re starting out, you’re so passionate about what you want to achieve, you had a picture in your head of exactly how your office would look, who else would be on your team and what clients you’d be working with.
Of course, the purpose of a vision is to give direction, it’s a snapshot of what your business will look like in 'X' number of years. It gives a clear path for where your business is heading and inspires you to keep going even through the really tough days when you are close to throwing in the towel.
So where does your vision live…
In a book? On your website? On a wall? In your head?
What about in your heart? Like it was when you started out. Are you still emotionally connected to your vision?
Here are 6 reasons why you need a bolder vision for your business:
You have lost your mojo. You’re not sure if you’re in the right business anymore. Every day seems like a struggle, and you are close to packing it all in and getting a job. There can be lots of reasons for this but one of them could be because you need a bolder vision. Maybe it’s all got a bit too easy, you have achieved all the goals you originally set for yourself, and you don’t know where to go next. Take a step back and think about what you really, really want and commit to it.
The pandemic – the last 2 years has caused a whole lot of upheaval and you’ve been thrown off course. You’ve had to do what you can to survive. Now you’re feeling uncertain about where the business is heading, and doubts are creeping in. Change is never easy; it makes us feel out of control and affects our confidence. Check in with your vision, what did you originally want, what goals can you set for yourself this year to get you back on course?
You’ve grown your team and it’s no longer just you driving the business forward. Perhaps you’ve taken on a partner or another director or 2 as your business has grown. How about giving them some input into your vision as well. Take some time out of the business, have a strategy day and work on your vision together so that you’re aligned and all pulling in the same direction. If you’re unsure where to start with this maybe bring in an expert to facilitate for you (hint hint!)
Attracting talent is a challenge. Competition in your industry is high and you’re finding it tough to bring the right people in your team. Recruitment is definitely a huge challenge for businesses right now and having a bold vision can help. Highly driven people are inspired by drive and ambition, if you can give a passionate story for where your company is heading it shows great leadership and people will want to follow you.
To raise performance levels. So many of us suffer with the January blues and it can feel like such a long month with nothing to look forward to. Throw down a challenge to your employees, share your bold vision and ask them to create one of their own for what they personally want to achieve this year. This will show your employees you care about them; it gives them focus and something to aim towards. The impact on engagement and motivation will be huge!
To give confidence to your clients. Sharing a bold vision of the direction your business is heading will show your clients that you are not resting on your laurels, you are going places as a company! Imagine the impact on your business if you lost your biggest client… you can’t afford to be complacent. Being able to confidently communicate your plans and how they will benefit as clients can make the difference between keeping or losing them.
What can you do now?
If you want to grow your business this year, then I’m sure you have a strategy in place to achieve your goals.
My challenge to you is to revisit your vision for that strategy and ask yourself – Could it be bolder?
If you’d like some help to create an inspiring vision to enable the growth of your business, then please get in touch.
As well as my coaching programmes I can offer a bespoke workshop for your management team.